Client: The Bread Machine
The Bread Machine is an Illinois-based band who had a name, but needed a logo. I designed a black & white flat version as well as a logo "burned into" actual bread. (I had to toast a whole loaf just to get the perfect slice for this!)
Fred was the name of the man who developed the original McDonald's Operations & Training Manual. His signature characteristic was a fast-food paper hat he always wore. I paid homage to him by illustrating that hat since this online reference guide houses the O&T of the future.